The Federal Trade Commission (the “FTC”) interim final rule which became effective February 11, 2013 confirms that most service providers are not subject to the Red Flags Rule. The rule clarifies the meaning of “creditor” ensuring that its definition is consistent with the revised definition of that term in the amended Fair Credit Reporting Act (the “FCRA”). A “creditor” must develop and implement a written identity theft prevention program premised on identifying “red flags” of identity theft only if in the ordinary course of business, the “creditor” regularly: 1) obtains or uses consumer reports in connection with a credit transaction; 2) furnishes information to consumer reporting agencies in connection with a credit transaction; or 3) advances funds to or on behalf of a person, in certain cases.

However, any entity collecting consumer data must remain vigilant in how it collects, uses and safeguards that data. The FTC may pursue enforcement actions under the FTC Act when a company does not take reasonable privacy protection measures scaled to the risk level of their business practices.