The White House casts “Consumer Privacy Bill of Rights”
- Individual control. Consumers have a right to exercise control over what personal data companies collect from them and how they use it.
- Transparency. Consumers have a right to easily understandable and accessible information about privacy and security practices.
- Respect for context. Consumers have a right to expect that companies will collect, use, and disclose personal data in ways that are consistent with the context in which consumers provide the data.
- Security. Consumers have a right to a secure and responsible handling of personal data.
- Access and accuracy. Consumers have a right to access and correct personal data in usable formats, in a manner that is appropriate to the sensitivity of the data and the risk of adverse consequences to consumers if the data is inaccurate.
- Focused collection. Consumers have a right to reasonable limits on the personal data that companies collect and retain.
- Accountability. Consumers have a right to have personal data handled by companies with appropriate measures in place to ensure that they adhere to the Consumer Privacy Bill of Rights.